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Ford, Henry, 1863-1947

"My Life and Work"

Perhaps at the time it was
necessary; it gave us valuable information. But it would not do at all
as a permanent affair and it has been abandoned.
We do not believe in the "glad hand," or the professionalized "personal
touch," or "human element." It is too late in the day for that sort of
thing. Men want something more than a worthy sentiment. Social
conditions are not made out of words. They are the net result of the
daily relations between man and man. The best social spirit is evidenced
by some act which costs the management something and which benefits all.
That is the only way to prove good intentions and win respect.
Propaganda, bulletins, lectures--they are nothing. It is the right act
sincerely done that counts.
A great business is really too big to be human. It grows so large as to
supplant the personality of the man. In a big business the employer,
like the employee, is lost in the mass. Together they have created a
great productive organization which sends out articles that the world
buys and pays for in return money that provides a livelihood for
everyone in the business.


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