And let me say right here, that I do not believe that we should make
such an awful profit on our cars. A reasonable profit is right, but not
too much. So it has been my policy to force the price of the car down as
fast as production would permit, and give the benefits to users and
labourers--with resulting surprisingly enormous benefits to ourselves.
This policy does not agree with the general opinion that a business is
to be managed to the end that the stockholders can take out the largest
possible amount of cash. Therefore I do not want stockholders in the
ordinary sense of the term--they do not help forward the ability to
serve. My ambition is to employ more and more men and to spread, in so
far as I am able, the benefits of the industrial system that we are
working to found; we want to help build lives and homes. This requires
that the largest share of the profits be put back into productive
enterprise. Hence we have no place for the non-working stockholders. The
working stockholder is more anxious to increase his opportunity to serve
than to bank dividends.
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