That
arrangement will care for some seasonal industries; others can arrange a
succession of products according to the seasons and the equipment, and
still others can, with more careful management, iron out their seasons.
A complete study of any specific problem will show the way.
The periodic depressions are more serious because they seem so vast as
to be uncontrollable. Until the whole reorganization is brought about,
they cannot be wholly controlled, but each man in business can easily do
something for himself and while benefiting his own organization in a
very material way, also help others. The Ford production has not
reflected good times or bad times; it has kept right on regardless of
conditions excepting from 1917 to 1919, when the factory was turned over
to war work. The year 1912-1913 was supposed to be a dull one; although
now some call it "normal"; we all but doubled our sales; 1913-1914 was
dull; we increased our sales by more than a third. The year 1920-1921 is
supposed to have been one of the most depressed in history; we sold a
million and a quarter cars, or about five times as many as in
1913-1914--the "normal year.
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