Fugen eBooks

I am coming to the point of my entire departure from the
ordinary methods. From this point dates the extraordinary success of the
company.
We had been fairly following the custom of the trade. Our automobile was
less complex than any other. We had no outside money in the concern. But
aside from these two points we did not differ materially from the other
automobile companies, excepting that we had been somewhat more
successful and had rigidly pursued the policy of taking all cash
discounts, putting our profits back into the business, and maintaining a
large cash balance. We entered cars in all of the races. We advertised
and we pushed our sales. Outside of the simplicity of the construction
of the car, our main difference in design was that we made no provision
for the purely "pleasure car." We were just as much a pleasure car as
any other car on the market, but we gave no attention to purely luxury
features. We would do special work for a buyer, and I suppose that we
would have made a special car at a price. We were a prosperous company.


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