Among the requirements for an agent we laid
down the following:
(1) A progressive, up-to-date man keenly alive to the possibilities of
business.
(2) A suitable place of business clean and dignified in appearance.
(3) A stock of parts sufficient to make prompt replacements and keep in
active service every Ford car in his territory.
(4) An adequately equipped repair shop which has in it the right
machinery for every necessary repair and adjustment.
(5) Mechanics who are thoroughly familiar with the construction and
operation of Ford cars.
(6) A comprehensive bookkeeping system and a follow-up sales system, so
that it may be instantly apparent what is the financial status of the
various departments of his business, the condition and size of his
stock, the present owners of cars, and the future prospects.
(7) Absolute cleanliness throughout every department. There must be no
unwashed windows, dusty furniture, dirty floors.
(8) A suitable display sign.
(9) The adoption of policies which will ensure absolutely square dealing
and the highest character of business ethics.
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