Fugen eBooks

Winning a race or making a record was then the best kind
of advertising. So I fixed up the "Arrow," the twin of the old "999"--in
fact practically remade it--and a week before the New York Automobile
show I drove it myself over a surveyed mile straightaway on the ice. I
shall never forget that race. The ice seemed smooth enough, so smooth
that if I had called off the trial we should have secured an immense
amount of the wrong kind of advertising, but instead of being smooth,
that ice was seamed with fissures which I knew were going to mean
trouble the moment I got up speed. But there was nothing to do but go
through with the trial, and I let the old "Arrow" out. At every fissure
the car leaped into the air. I never knew how it was coming down. When I
wasn't in the air, I was skidding, but somehow I stayed top side up and
on the course, making a record that went all over the world! That put
"Model B" on the map--but not enough on to overcome the price advances.
No stunt and no advertising will sell an article for any length of time.


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