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The plan
which I then had in the back of my head but to which we were not then
sufficiently advanced to give expression, was that, when a model was
settled upon then every improvement on that model should be
interchangeable with the old model, so that a car should never get out
of date. It is my ambition to have every piece of machinery, or other
non-consumable product that I turn out, so strong and so well made that
no one ought ever to have to buy a second one. A good machine of any
kind ought to last as long as a good watch.
In the second year we scattered our energies among three models. We made
a four-cylinder touring car, "Model B," which sold for two thousand
dollars; "Model C," which was a slightly improved "Model A" and sold at
fifty dollars more than the former price; and "Model F," a touring car
which sold for a thousand dollars. That is, we scattered our energy and
increased prices--and therefore we sold fewer cars than in the first
year. The sales were 1,695 cars.
That "Model B"--the first four-cylinder car for general road use--had to
be advertised.


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