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Ford, Henry, 1863-1947

"My Life and Work"


Built to take you anywhere you want to go and bring you back again on
time.
Built to add to your reputation for punctuality; to keep your customers
good-humoured and in a buying mood.
Built for business or pleasure--just as you say.
Built also for the good of your health--to carry you "jarlessly" over
any kind of half decent roads, to refresh your brain with the luxury of
much "out-doorness" and your lungs with the "tonic of tonics"--the right
kind of atmosphere.
It is your say, too, when it comes to speed. You can--if you
choose--loiter lingeringly through shady avenues or you can press down
on the foot-lever until all the scenery looks alike to you and you have
to keep your eyes skinned to count the milestones as they pass.
I am giving the gist of this advertisement to show that, from the
beginning, we were looking to providing service--we never bothered with
a "sporting car."
The business went along almost as by magic. The cars gained a reputation
for standing up. They were tough, they were simple, and they were well
made.


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