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Ford, Henry, 1863-1947

"My Life and Work"


The automatic oiling.
The simplicity and the ease of control of the transmission, which was of
the planetary type.
The workmanship.
We did not make the pleasure appeal. We never have. In its first
advertising we showed that a motor car was a utility. We said:
We often hear quoted the old proverb, "Time is money"--and yet how few
business and professional men act as if they really believed its truth.
Men who are constantly complaining of shortage of time and lamenting the
fewness of days in the week--men to whom every five minutes wasted means
a dollar thrown away--men to whom five minutes' delay sometimes means
the loss of many dollars--will yet depend on the haphazard,
uncomfortable, and limited means of transportation afforded by street
cars, etc., when the investment of an exceedingly moderate sum in the
purchase of a perfected, efficient, high-grade automobile would cut out
anxiety and unpunctuality and provide a luxurious means of travel ever
at your beck and call.
Always ready, always sure.
Built to save you time and consequent money.


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