It is planning day
and night and probably for years, first on something which will best
suit the public and then on how it should be made. The exact processes
of manufacturing will develop of themselves. Then, if we shift the
manufacturing from the profit to the service basis, we shall have a real
business in which the profits will be all that any one could desire.
All of this seems self-evident to me. It is the logical basis of any
business that wants to serve 95 per cent. of the community. It is the
logical way in which the community can serve itself. I cannot comprehend
why all business does not go on this basis. All that has to be done in
order to adopt it is to overcome the habit of grabbing at the nearest
dollar as though it were the only dollar in the world. The habit has
already to an extent been overcome. All the large and successful retail
stores in this country are on the one-price basis. The only further step
required is to throw overboard the idea of pricing on what the traffic
will bear and instead go to the common-sense basis of pricing on what it
costs to manufacture and then reducing the cost of manufacture.
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