That the farmer can stay on shows how wonderfully
profitable farming can be.
The way to attain low-priced, high-volume production in the factory or
on the farm--and low-priced, high-volume production means plenty for
everyone--is quite simple. The trouble is that the general tendency is
to complicate very simple affairs. Take, for an instance, an
"improvement."
When we talk about improvements usually we have in mind some change in a
product. An "improved" product is one that has been changed. That is not
my idea. I do not believe in starting to make until I have discovered
the best possible thing. This, of course, does not mean that a product
should never be changed, but I think that it will be found more
economical in the end not even to try to produce an article until you
have fully satisfied yourself that utility, design, and material are the
best. If your researches do not give you that confidence, then keep
right on searching until you find confidence. The place to start
manufacturing is with the article. The factory, the organization, the
selling, and the financial plans will shape themselves to the article.
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