We have not yet been able to put in five or ten years of
intense night-and-day study to discover what really ought to be done. We
have left more undone than we have done. Yet at no time--no matter what
the value of crops--have we failed to turn a first-class profit. We are
not farmers--we are industrialists on the farm. The moment the farmer
considers himself as an industrialist, with a horror of waste either in
material or in men, then we are going to have farm products so
low-priced that all will have enough to eat, and the profits will be so
satisfactory that farming will be considered as among the least
hazardous and most profitable of occupations.
Lack of knowledge of what is going on and lack of knowledge of what the
job really is and the best way of doing it are the reasons why farming
is thought not to pay. Nothing could pay the way farming is conducted.
The farmer follows luck and his forefathers. He does not know how
economically to produce, and he does not know how to market. A
manufacturer who knew how neither to produce nor to market would not
long stay in business.
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