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Ford, Henry, 1863-1947

"My Life and Work"

I think that dress
reform for women--which seems to mean ugly clothes--must always
originate with plain women who want to make everyone else look plain.
That is not the right process. Start with an article that suits and then
study to find some way of eliminating the entirely useless parts. This
applies to everything--a shoe, a dress, a house, a piece of machinery, a
railroad, a steamship, an airplane. As we cut out useless parts and
simplify necessary ones we also cut down the cost of making. This is
simple logic, but oddly enough the ordinary process starts with a
cheapening of the manufacturing instead of with a simplifying of the
article. The start ought to be with the article. First we ought to find
whether it is as well made as it should be--does it give the best
possible service? Then--are the materials the best or merely the most
expensive? Then--can its complexity and weight be cut down? And so on.
There is no more sense in having extra weight in an article than there
is in the cockade on a coachman's hat. In fact, there is not as much.


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