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Ford, Henry, 1863-1947

"My Life and Work"

Business on a
money-making basis is most insecure. It is a touch-and-go affair, moving
irregularly and rarely over a term of years amounting to much. It is the
function of business to produce for consumption and not for money or
speculation. Producing for consumption implies that the quality of the
article produced will be high and that the price will be low--that the
article be one which serves the people and not merely the producer. If
the money feature is twisted out of its proper perspective, then the
production will be twisted to serve the producer.
The producer depends for his prosperity upon serving the people. He may
get by for a while serving himself, but if he does, it will be purely
accidental, and when the people wake up to the fact that they are not
being served, the end of that producer is in sight. During the boom
period the larger effort of production was to serve itself and hence,
the moment the people woke up, many producers went to smash. They said
that they had entered into a "period of depression.


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